Since its establishment in 2008, LIVINGICON INC. has been growing into a substantial kitchenware company based on two pillars: developing its own products and strengthening its brand competitiveness. Key milestones are as follows:

- In 2009, based on its own patent, it developed a cutting board of TPU material that can be boiled.

- Reinforcing the awareness of its own brand ‘Sallema’, it continuously launched various kitchenware such as cookware, tableware, and kitchen utensils through home-shopping, online sales, and department stores.

- Tableware brand ‘Mayfair’ was launched. A total of ten ceramics and tempered glass dinner sets have been released so far.

- It continuously tried to discover for overseas buyers and was able to export TPU cutting boards to Germany, Switzerland, Japan, and South Africa through participation in the International Consumer Goods Fair(AMBIENTE) in Germany for 11 consecutive years.

- B2B partnership: Starting with the global premium kitchenware brand ‘Tupperware’ and the B2B online supply contract in 2009, the partnership with Korea has been carried out up to date.